Rogue 1 – Background

Rogue one: A Star Wars Story

Tickets for the film began selling out in the UK on November 21 and in the US and Canada on November 28 at 12:01 am ET/9:01 pm PST, just after the Thanksgiving Day weekend. Similar to what had happened with Star Wars: The Force Awakens, quite a lot of ticket buyers stormed online ticket selling sites leading to popular sites like Fandango and MovieTickets.com to either crash or made patrons "wait in line" for about 20–30 minutes before they can purchase the tickets. This led to many people resorting to other platforms like Atom Tickets, since there was lesser traffic.

Due to the release of the film Mission: Impossible – Rogue Nation in July 2015, promotion for Rogue One was originally delayed. Paramount Pictures registered and cleared the title with the Motion Picture Association of America in January 2015, well before Disney announced the title of its forthcoming Star Wars spinoff. Because of similarities between the titles of Rogue One and Rogue Nation, Disney and Lucasfilm had to reach an agreement with Paramount over promotion in order to avoid any confusion in the public mind. Disney agreed to an embargo promotion on Rogue One until after mid-2015, with the exception of a very short teaser which was screened at Star Wars Celebration in Anaheim that year.